Godiva.com
I think that Godiva has a good logo. The reason being; when you think of Godiva's you think of chocolate particularly chocolate strawberries. Chocolate is a symbol of romance, relaxation, and desire. Most people desire things they should not have. From locally to globally and even virtually Godiva's gives a strong perception of romance, relaxation and desire. A lot of people sneak and eat chocolate because they either refuse to share or more than likely on a diet. Chocolate is also considered an aphrodisiac and men often give it as a gift to women to set the mood of romance and to increase arousal. I love chocolate and I love fruit particularly Godiva's chocolate raspberry cups.
Fila online store
I believe Fila does not have a good logo. When a person hears the name Fila or sees the logo a good athletic shoe with endurance and just plain athleticism does not come to mind. Fila is not a shoe that is widely worn in the African American community. Fila is mainly sold in a discount store that a person will not particularly shop for shoes. I do not wear gym shoes nor will I purchase a Fila gym shoe if I wore gym shoes. Fila usually makes a physically unattractive shoe. Fila has not had a strong NBA player to be the face of their brand. I can bet that you have not purchased a Fila shoe in the last five years. Well have you?
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